Selecting an email provider for your electronic communication should be a walk in the park. Well, not exactly. The selections seem endless, but in the end, it all comes down to a decision between free and paid email service. For a business, getting an email services that includes your domain name is essential to establish your brand’s image and give it a professional look.
To help you understand the importance and power your email address can have, we will guide you through the world of digital communication. Read on to learn the differences and why your business can’t afford to miss out on this opportunity.
The word “email” is an acronym for “electronic mail.” While it may seem like a relatively new way to communicate, it has been around for quite some time. Ray Tomlinson came up with the email system that we know today, but just like computers, the system has evolved a lot since its simple beginnings. Today, email has become one of the most important means of communication for many people worldwide.
Once you have a domain title and network hosting, you also can create professional email addresses for yourself and your team. But email addresses that are branded with your domain name also come at a price, and it is up to you whether you aspire to use a free or paid email services. You can obtain your option according to your business’s needs, but what is the difference between the two, and is it worth the investment?
The Difference Between Free Vs Paid Email Services
Generally, free email is used by individuals. This means that most businesses opt for the paid service, but you do not need an international corporation’s budget to afford a paid email services. Choosing an email host requires just as much research as finding a domain name or a reputable web host. The team from Techiexpert.com can help you decide what domain extension is best for a startup. In the following, we will demonstrate the variations between free and paid email:
Free email services is an ideal option for people that do not need a branded email address for their business and use it for their private electronic communication. If you do not care about the email providers’ branding like gmail.com, yahoo.com, or aol.com, you can choose whichever you like. But keep in mind that people who receive your emails might doubt your professionalism and authenticity if they see an email sent from a Gmail account. Free email addresses also come with some significant disadvantages if you are planning to grow a business. Using free email potentially could send the wrong message to your customers or clients. It lacks a level of professionalism that most people expect nowadays.
You also won’t get as much storage when you rely on free email services. The storage space of free email hosting solutions is usually sufficient for your personal needs and can even satisfy small businesses. Unfortunately, the security they offer is not as strong, and you will have to deal with ads and banners. The free-mail provider is often sponsored by advertising and can target you with specific campaigns or promotions, which does not give you as much privacy as a paid service. On the bright side, a free service does not ask you for any commitment, and you can switch to another provider at any moment.
If you are running a business and a website, chances are you need more features than what free email hosting providers can offer you. As mentioned earlier, owning a domain name enables you to set up email addresses for your team. If you register the domain name www.mycompany.com, your email address could be
firstname.lastname@example.org or email@example.com. The options are almost endless, which also allows you to grow your business. If you want to monetize branding power, even more, you can also register one of the new generic Top-Level Domains.SHOP.LAW, or.BEST for your company website and email. 101domain has, by far, the largest selection of domain name extensions found anywhere and offers email hosting as well. With paid email hosting, you will get high-quality service and can trust that there will be fast technical support if needed. Paid email offers you some additional features like spam filtering and a huge cloud storage space that is not available from free service providers.
Free vs. Paid Email Services
Now that you know the main differences let us dig a little bit deeper. Both types of email services have a lot of advantages as well as disadvantages.
you use their domain as part of your email address when you use a free email provider. Unfortunately, this does not look very professional, leading to people not trusting your products or services. Using your domain name with a paid email services displays a better image.
Brand Image In Free Vs Paid Email Services
Using your domain name within your email can help your brand image. If you are working on a free email service, people could assume that you are not a business or are not part of a company. A domain-customized email address will stand out, and it shows your receivers that you have the confidence to invest in your brand.
It is essential to know that if you are using a free email address, you give the provider access to your privacy in exchange for using the services for free. To be conscious of it, you need to read the agreements before signing up for a free account. The provider makes a profit through advertising or selling licenses. With a paid email provider, your privacy is guaranteed. They do not need to have any insight into your email because users are paying them directly.
Money-Saving: Free Vs Paid Email Services
The most significant advantage of a free email account is the non-existing price. It is ideal for people that use their email only for personal matters. You have many choices when it comes down to picking a provider, and paid services also vary in price. It all depends on your needs, the expectations you have, and your budget.
Licensing: Free Vs Paid Email Services
Free E-mail providers do not offer the same license as a paid service offer. Sometimes you are totally on your own even if you have problems receiving emails or can’t log in to your account anymore. In this case, you have to unless fixing the problem yourself, wait until it sets itself, or switch providers. On the other hand, paid services use a lot of security features like 2-factor authentication and offer you high-end support.
Let’s be honest; there is no such thing as free. Free email providers have made significant developments and offer a relatively secure and user-friendly infrastructure. Still, if you want to make an excellent first impression, a paid email services is the clear winner. To reduce business expenses, your email provider is not the place you should start saving. The ability to personalize your email address is pretty much priceless.